'We don't preach morality' or 'godly, righteous, and sober life': which is it?

We don't preach morality, we plant churches - Archbishop of Canterbury Justin Welby, Church Times , 2nd July 2021. Compare the Archbishop's comment with some classical statements of the Anglican tradition: The Wise Man saith, He that believeth in God, will hearken unto his commandments. For if we do not shew ourselves faithful in our conversation, the faith which we pretend to have is but a feigned faith: because the true Christian faith is manifestly shewed by good living, and not by words only; as Augustine saith, Good living cannot be separated from true faith, which worketh by love ... Now forasmuch as he that believeth in Christ hath everlasting life, it must needs consequently follow that he that hath this faith must have also good works, and be studious to observe God's commandments obediently - 'A Short Declaration of the True, Lively, and Christian Faith', Book of Homilies . Faith may not be naked without good works; for then it is no true faith ... If h...